The biggest mistake beginners make when it comes to SEO mistakes is not doing anything at all. If you’re new to the game, it can be hard to know where to start.
But that shouldn’t stop you from learning the basics of SEO. Not only will it help your website rank higher in search engines, but it will also improve your online presence and brand image overall. When you’re starting out with SEO, it can be tempting to jump in and get your hands dirty. But with so much information out there, it’s important to make sure you click here for SEO services in Auckland and don’t commit any major mistakes as you begin your search engine optimization journey.
Here are four common SEO mistakes beginners make:
- Not planning ahead
Planning is the most important part of any successful business venture, so why should your website be any different? Without a solid plan for your future website, you’ll have no direction when it comes to making decisions that will impact its success.
If you’re unsure where to start when it comes to planning out your website, consider using this free tool from HubSpot: the Website Grader tool. It takes no more than five minutes and will guide you through a series of questions designed to help you better understand how well your website is performing today.
- Not having a Google My Business listing
This is a mistake that many people make due to their ignorance about Google My Business (GMB). GMB is a free service from Google which allows users to claim their business listing on Google Maps, Google Search, and other platforms. It is important that you claim your listing so that it appears in search results when someone searches for your business name or the products/services offered by your company. Make sure to fill out all fields correctly and keep your information up-to-date at all times.
- Not optimizing blog posts
Blogging is an excellent tool for building authority with search engines and reaching out to customers through content marketing strategies. Blog posts should be optimized for both readers and search engines so that they appear in search results when someone searches for relevant keywords related to your business or blog post topic. Blog posts should also have strong calls-to-action so that readers can share them on social media or email links within the content itself back to their websites or blogs when they finish reading it.
- Not understanding SEO basics
If you want people to find your website, then it needs to rank well in search engines like Google and Yahoo! SEO (Search Engine Optimization) can be a complicated subject but at its core it’s about making sure that Google knows what content is on your site so that when someone searches for something relevant to what your business does or sells then they will see your site in the results pages at the top of the list – not thousands of other sites that have less relevant content than yours does.
- Not understanding your keywords
Keywords are the words people type into search engines to find information online. When you’re writing content for your website, it’s important to choose keywords that describe what you have to offer. This can be tricky if you’re not familiar with SEO or keyword research, but there are plenty of resources available online that can help you figure out how to do it.
