Be honest, there would be nothing better than having a massive email list that ate up everything that got sent their way. It’s an amazing feeling, having an email list that provides you with traffic that you can control.
Despite the fact that many naysayers explain that email marketing is dead nowadays, that couldn’t be any farther from the truth. In fact, this is how some of the biggest internet marketers continue to grow their online businesses, year after year.
Before you start collecting your leads, you need to start thinking about how you’re going to be connecting with them on a monthly, weekly, and even daily basis. That’s where ActiveCampaign comes in.
What Is ActiveCampaign?
ActiveCampaign is an email marketing tool, but they do much more than your average autoresponder. ActiveCampaign is a force to be reckoned with when it comes to email marketing automation.
ActiveCampaign allows you to increase your sales while ensuring that your customers have an amazing experience. There’s no wonder why this email marketing tool is so popular, especially when you consider what ActiveCampaign offers in terms of pricing and perks.
Let’s take a look at how ActiveCampaign can help with your email marketing efforts.
Email Marketing With ActiveCampaign
Imagine that a new product just got released, and it’s something that you know your subscribers would love to get their hands on. This isn’t the time for a follow-up series. Rather instead, you can use the power of an email marketing broadcast.
Sending broadcasts is fundamental when it comes to email marketing, but that doesn’t mean that it should be treated lightly. After all, sometimes you need to speak to everyone at once, as quickly as possible, and this is the best way to do it.
On the other hand, maybe you don’t need to send an email to everyone all at once. That’s what targeted emails are for. With targeted emails, you make sure that only the most qualified subscribers receive your emails. This is done by being able to group your audience into segments.
Don’t forget about email autoresponders. This is one of the most popular features when it comes to ActiveCampaign, or any other email marketing company. Autoresponders allow you to automatically have your emails sent out around the clock.
This is only a small taste of what ActiveCampaign has when it comes to automation, too. More on that now.
Marketing Automation With ActiveCampaign
If you don’t have time to handle a lot of the basic tasks when it comes to email marketing, then there’s a good chance that you’ll want to dive into any of the automation features that come along with this software. ActiveCampaign states it perfectly.
It’s like getting an extra employee without needing an extra desk.
So when it comes to automation, it’s set up in a very similar way as a sales funnel. You have a drag and drop editor that allows you to arrange the steps that you’d like to occur.
Another great feature that comes along with automation would be setting up special automation goals. So when subscribers take specific actions, they get moved to the proper stage of the email marketing funnel. In the simplest terms, automation is all about making sure that the right subscribers, get the right information, at the right time.
Aside from being able to automate your follow-ups, you can find your most engaged contacts as well as integrate with some really helpful apps and software. A few of them include Shopify, Thrive Leads, and even Zoom.
Last, and certainly not least, there’s also the ability to leverage a CRM.
Utilizing Customer Relationship Management
When it comes to the thought of CRM, it’s usually not the most fun activity that you can be engaging in. However, it certainly is important. Having proper customer relationship management is beneficial for a few reasons.
- It can allow your sales team to be notified for any reason.
- You can create specific tasks based upon actions taken.
- You can also nurture your leads automatically.
The word automatically is the key here. It’s beneficial to have many great features, but it’s even more beneficial when these features can be set up easily and then automated.
Closing Email Marketing Tips
Email marketing is certainly powerful, and it seems to be getting better every day thanks to many great features. Here are some closing tips when it comes to utilizing ActiveCampaign with email marketing.
This goes against what most people say, but it’s the best way to stay connected with your audience. The internet is changing so fast that if you don’t email often enough, then there’s a good chance that your subscribers will completely forget about you. It happens all the time.
Know What Your Subscribers Want
There’s a difference between what your subscribers want and what you think they want. This is the difference between an expert and a novice marketer. The novice marketer might make a couple of short-term wins, but the expert marketer will be there for the long-term. Giving the subscribers exactly what they want, and making plenty of sales in the process.
Automate As Much As Possible
This shouldn’t be too challenging given the fact that there are many features that allow you to do this. Just make sure that you’re using what the software has provided for you. This will save you plenty of time, effort, and even money. Given the fact that you won’t have to hire anyone else to utilize these automation features.