When the package is delivered to you, a true and innocent spark ignites within you, causing your face to light up with anticipation and delight. It’s no longer about the end prize; it’s about the process of peeling away layers of paper and cardboard with mounting enthusiasm. And when you have the first chance to peek through the ultimate prize while the last layer is still being uncovered, your emotions are over the top with delight!
These were ordinary papers. Just a while back they were lying in a stationary shop. But suddenly, how did these papers just strengthen the bond of your companionship with your friend when it was wrapped around a mobile?
That’s the sweet power of packaging. One can’t deny the fact that the packaging is as important as product labelling. When packaging and labelling are done correctly, the final result is an attractive product line.
Let’s explore the world of packaging:
Table of Contents
How does your packaging look/feel?
Packaging Conception: Where does it all begin?
The skill of an artisan who utilises a thread box to make elaborate patterns to emboss a product necessitates delicate handling in order to maintain it durable and deliver it to customers.This art sets a benchmark, and the company associates its identity with it. The bagging machine produces packages of this delicate art in bulk amounts and ensures each package of the product is delivering the highest quality to the customer. With the advancement of technologies, bagging machines have evolved. There are portable devices like bag sewing machinesthat help a company to develop robust and customized packages at a convenient price.
How durable is your packaging?
Packaging intends to ensure that a product remains consistent from the time it gets manufactured until it’s opened by a customer. Would you want a product that was damaged to be delivered to your door? Of course not. You’d want that exact product that was endorsed by your favourite celebrity or better in the exact form and shape in which you’d imagine using that product before receiving it. Therefore, it’s necessary to ensure not only the properties of the product but also the material in which it’s delivered; that shouldn’t react with the product and ruin it.
Is your packaging compliant with both industry and government regulations?
Besides that, packaging must comply with governmental as well as industrial regulations. For example, if certain medicines are stored in transparent containers, then sunlight may damage the medicine and make it unconsumable.
Is it recyclable?
Package disposal is one of the most important criteria in designing. Since packaging reflectsthe company’s value, they must ensure that their packaging is recyclable and environmentally friendly. Less is more in these situations too – the sustainable brand is appealing for many target markets. Think about prominent brands and how they package. The best example is iPhone; it comes in a small box with a simplistic approach. Bio-degradable packaging should be used so that it doesn’t negatively impact the environment.
How does your packaging look/feel?
Designing is important after setting standards and fundamental characteristics. Designing is a combination of engineering and art.While designing the package, various points to be considered are internal properties of the material, external handling and conditions, sustainability, overall product appeal, a reflection of company values and trust development of the brand. For all products, design is essential. It has the power to create or damage a company’s reputation.For example. usage of bottles with lids. It’s an ingenious way of creating threads in plastic that can fit a lid on it which ensures that the internal beverage doesn’t leak.
How does your product get packaged?
In manufacturing organisations, the cost-evaluation of a package is critical. Before it can be finished, the raw material of the package, its labour expenses, storage, and vendorprice must all be determined. In addition, a corporation must calculate packing expenses based on its geographic location. If the cost of packaging surpasses the value and the packaging is done elsewhere, the corporation must locate a local provider to accomplish the same goal at a lower cost.The importance of choosing the right contract packaging company is of the topmost priority for a manufacturing company.
How the product is placed on the shelf?
It is important that the material to be used in the packaging is determined after considering the quantity and type of product. This is important for handling and transportation purposes. The package must be able to withstand various conditions during shipment, for example, during train and plane carriages and weather conditions. The product must be able to withstand sudden movements and shakes and still not only keep the product intact but also itself. After all, packaging carries a brand name. The rule of thumb is that it should be able to survive one metre or so drop onto concrete. Hence, think about physical, temperature and moisture damage. The stronger the packaging, the heavier the goods you can pack.
Conclusion:
The company’s ideals are reflected in its selection of packaging. The product should remind the user that the product they are using and the price they are paying is not only delivering their needs but also comforting them that they are being looked after.
