Apple is Planning to Bring Back a Lower-Cost iPhone to Boost Sales

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Apple is Planning to Bring Back a Lower-Cost iPhone to Boost Sales
Apple is Planning to Bring Back a Lower-Cost iPhone to Boost Sales

A low-cost iPhone would not hurt anyone. It has been a challenging year for iPhone users, this time. Sales of the iPhone in China fell down abruptly and this has hampered the company badly.

Many factors are involved in it like slow economic growth in China along with the trade war that is going on with the United States of America. On the other hand, some people believe that the decline in sales is because if the exclusive high pricing.

The decision to discontinue iPhone SE was also not well supported by the audience as it was an option at a lower cost. Along with this, Apple also released new models like XS, XS Max, and XR models in September 2018.

Apple is Planning to Bring Back a Lower-Cost iPhone to Boost Sales
 

The Cupertino company noticed all this and that is why it is planning to reintroduce the less expensive phones again by the beginning of the next year. The company is planning to combat declining sales and cope up with the rivals who offer smartphones at a lower cost.

This data has been derived from a report in the Nikkei Asian Review. It will not only reverse the company’s position in China but also help it to gain a stronger foothold in those countries where consumer spending is often followed by price sensitivity.

The company said plans to launch it during next spring although the company has not yet released the price of the model as well as the name of the same. The models are expected to release on an event that will be conducted on 10th September 2019.

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This step by the company will most probably boost up Apple’s sales. It has been figured out from the reports that the iPhone SE sold around 30 million units in the year 2016, and 10 million additional pieces in the following two years before being discontinued in 2018.

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