Atari’s Evolution: Does Diversification Hold the Key to Relevancy?

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Since the early-1970s, Atari have been one of the most well-known brands within the gaming industry. In fact, the organization created a whole host of iconic titles during the late-20th century, including Pac-Man and Space Invaders. Despite their early successes, Atari have struggled to stay at the pinnacle of gaming and have since fallen behind Microsoft, Nintendo, and Sony. However, their recent decline has sparked a desire to evolve and regain their status as a leading gaming platform. So, let’s look at how mobile expansion, cryptocurrencies, and online casinos could spearhead Atari’s modern-day revival.

New Plans to Cope with the Modern Era of Gaming

As touched on above, Atari struggled to adapt to video game advances during the late-20th century. Following the 1983 video game market crash, the 29-year-old brand failed to replicate the Atari 2600’s success after it hit the shelves in 1977. However, over the past two decades, the French-founded company have shifted their attention. Recently, instead of creating consoles, they have published a whole host of titles. These include the RollerCoaster Tycoon and Test Drive Unlimited franchises, as well as SBK X: Superbike World Championship and The Witcher 2: Assassins of Kings. The latter title proved to be a success, with the predecessor to The Witcher 3: Wild Hunt selling around 1.7 million copies within the first year of release.

In the future, Atari has announced that they will seek to expand their existing operations by splitting into separate gaming divisions. On paper, this allows the brand to focus on various entertainment streams. According to Video Games Chronicle, Atari’s gaming division will center their developments around retro titles for mobiles. Not only that, but along with a sustained focus on free-to-play smartphone titles, the French company will target console and PC gaming.

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Targeting Cryptocurrencies and Digital Casinos

Atari’s decline relates to numerous factors, including the market crash and the rise of competitor consoles. However, in seeking to get back to the pinnacle, the well-known brand will target two of the most lucrative markets of the 21st century in cryptocurrencies and online casinos. Along with focusing on console and PC creations, the 49-year-old company will also look at licensing and Atari Blockchain by creating a crypto casino.

As per CoinJournal, Atari’s pending crypto-based betting platform will embrace nostalgia in their operations by creating casino titles centered around some of their most successful developments, such as Space Invaders. On paper, this decision might be the much-needed catalyst to re-establish Atari’s position within the gaming world. Financially, there is much for the brand to gain, with the current online gambling market forecast to reach a market value of $127.3 billion by 2027.

If Atari are to succeed within the highly-competitive online casino world, it’s of utmost importance that they follow in the footsteps of established operators, like Royal Panda. While nostalgic titles will initially attract bettors, there needs to be diversity. At Royal Panda, prospective bettors can enjoy a range of slot games, including Sherlock and Moriarty Wowpot, as well as a selection of table and real-time offerings. The operator also possesses a range of bonuses and promotions, which is something that Atari will have to consider upon opening their own platform.

Could This New Approach Change Atari’s Fortunes?

Throughout their existence, Atari’s journey has been something of a roller coaster. Not only have they enjoyed unrivaled highs, but they’ve also been on the receiving end of a fair few lows. There are no guarantees that that will change because of a strategy alteration. However, it certainly won’t hinder the French-founded company’s chances of once again becoming a leading brand within the 21st century.

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