If you want your app to be successful on the market, UX design needs to be an integral part of your product strategy—not just another step in your design process. There are many things to consider when designing an app in 2022.
This article outlines the most important practices you need to know to design great app UX in 2022. Let’s get started.
Table of Contents
Design useful apps
If you want to design a successful app, it’s important to start by understanding the needs of your users. Only by solving their problems can you create something that is truly valuable to them.
Designing with user needs in mind is the best way to ensure that your app will be successful. So take the time to understand what your users are looking for and make sure your app delivers on its promise.
So, how do you know if your app is useful? Focus on the value the app provides to your target user base:
- Conduct user research to understand users’ needs.
- Practice iterative design—the more iterations you build, the better your outcome will often be.
- Make it easy for users to provide feedback.
Learn Pros and Cons of the Platform
Different platforms have different benefits and downsides. By optimizing your app design for a particular platform, you make user interaction more efficient and intuitive.
For example, Android devices typically have hardware buttons for home, back, and menu functions. iOS’s devices don’t have physical buttons – all functions are controlled via touch screen gestures. Designing your app with these platform-specific input methods in mind will make it more user-friendly on each respective platform.
In short, tailoring your app design to specific platforms can make a big difference in how well your app is received by users. Keep this in mind as you develop your cross-platform app!
Customizable Shopping Experiences
Customers now expect a more tailored shopping experience to their individual preferences and needs. eCommerce businesses that can provide this kind of experience will be more successful than those that cannot.
UI UX designers need to focus on creating designs that allow for a high degree of personalization. This could mean providing different layouts or templates for customers to choose from, or allowing for more control over the look and feel of the shopping interface.
To provide a truly personalized shopping experience, eCommerce businesses need to have a deep understanding of their customers. This means collecting data on customer behavior, preferences, and demographics. Once this data is collected, it can be used to create customer profiles. These profiles can then be used to segment customers and target them with personalized messages and offers.
By personalizing the shopping experience, eCommerce businesses can increase customer loyalty and lifetime value. Personalization can also lead to higher conversion rates and order values.
Minimize Content Load
In 2022, more and more customers will be using mobile devices to shop online. This means that your website needs to be optimized for different screen sizes and resolutions. Additionally, the website also needs to load quickly, even on low-bandwidth networks.
UI UX designers will need to leverage smart content loads to their full potential in 2022. This means designing pages that are easy to navigate and load quickly, even on low-resolution devices. Additionally, designers should also create modular designs that can be easily adapted to different screen sizes. Another approach is to use lazy loading, which loads images and other content only when needed. This will help keep the website fast even on low-bandwidth networks.
Users care about speed in interaction design—response times must be fast enough that users don’t have to wait for the app to provide information or complete actions. Ideally, your app should respond in 0.1 seconds. After 10 seconds, users can abandon a product.
Even though your app is fast, bad Internet connection or operation itself will take time to process.
When an operation will take some time to complete, it is important to provide feedback to the user, so they know what is happening. This could be a simple message like “Loading…” or a more detailed message explaining the current status.
It is also important to make sure that the content that is loaded first is relevant and engaging. This will help keep the user’s attention focused on your app.
Seamless Checkout Process
A streamlined checkout process can be the differentiating factor that helps eCommerce businesses convert more browsers into buyers. This could involve a one-page checkout process, autofilling customer information, provide multiple payment option, offer guest checkout, save customer information, and pre-populating shipping information. It could also include using quick payment gateways that do not consume much time.
By making the checkout process quick and easy for customers to complete their purchase, you can decrease the chances that they’ll abandon their cart before finishing. Additionally, providing a smooth and streamlined checkout experience will make your customers more likely to return to the future.
Guest Checkout Pages
If you don’t need customers to create accounts on your ecommerce website, then guest checkout pages can be a great option. This way, customers can checkout without having to sign up for an account, making the process simpler and faster. It can also drastically reduce cart abandonment rates. Plus, guest checkout can increase your conversion rates by making it easier for people to buy from your site.
Coupling this with the strategy of collecting emails or phone numbers for order confirmations can offset the decrease in retention rates. You can simply leverage customers’ contact details to follow up with new deals that they might like in shipping or post-delivery messages/emails.
Minimize Interaction Cost
The more effort users have to invest in interactions, the less comfortable the experience becomes. That’s why it’s crucial to reduce obstacles by minimizing the pain points that users face throughout the journey.
Here are a few popular ways to minimize interaction costs:
- Simplify the navigation;
- Offer feedback on user interaction;
- Minimize the need to type;
- Use visual weight to convey importance;
- Use inline validation for user input in forms.
Experiment With Add-to-Cart Buttons
Adding unique and innovative add-to-cart buttons is one way that businesses can differentiate themselves and make the shopping experience more enjoyable for customers. This could be anything from using unconventional colors or shapes to using more interactive buttons that allow customers to add products to their carts with a single click.
Designers will continue to use new and innovative ways to increase the conversion rate of add-to-cart buttons.
Combination of Beauty And Functionality
At each stage of the customer journey, customers have different needs and concerns. As a result, they’re looking for different types of information from brands. Understanding what type of content resonates with customers at each stage will help you create a more targeted and effective eCommerce strategy.
We hope this article helps you stay ahead of the curve. And, provides you with some ideas for improving your own eCommerce business. Thanks for reading!
If you need to improve your customer journey, please visit vtlabs.org and our experts will help you to create an up-to-dated UX app design.