Columbia garb is unveiling the SH/FT assortment its newest footwear line galvanized by today’s fast urbanization and therefore the growing movement to hunt balance outdoors.
Combining the most effective of favor and performance, the SH/FT Collection is designed for a new generation seeking experiences outside by allowing them to move more seamlessly from pavement to path.
“To answer that call, we’ve created an entirely new collection of footwear that speaks to their sense of urban style while delivering trail-worthy performance for the outdoors.”
Inspired by the unique role the outdoors and urban living plays in people’s lives, Columbia Sportswear is working with multi-platinum, GRAMMY award-winning artist, DJ, and producer, Zedd, to share Columbia’s SH/FT Collection with the world. As Zedd’s transformative music continues to move millions of fans across the world, he finds balance in comfort while constantly creating, even on the move.
For quite eighty years, Columbia Sportswear has been committed to unlocking the outdoors for everyone. The SH/FT footwear assortment takes this one step additional, providing peak performance and function for the trail, without sacrificing style.
Modern aesthetic with high-energy color choices and athletic comfort. SH/FT midsole featuring a dual compound cushioning composite that offers high resiliency for long-lasting use and exceptional energy return.
All-Terrain traction for use on a variety of surfaces. Deconstructed knit upper for all-day comfort and wearability. Out Dry, Columbia’s best-in-class waterproof breathable technology.
The SH/FT assortment launches globally with four designs in each men’s and women’s sizes and colorways in choose Columbia locations and at Columbia.com starting August 9.
In addition, colourful energetic SH/FT styles will be offered at Columbia’s retail partners Foot Locker, Champs, and Dick’s Sporting Goods starting August 16.
“I’m a huge sneakerhead, so when I heard about the concept behind SH/FT, I was immediately intrigued,” said Zedd.
“After wearing the shoes, I love how they look, fit and feel. Whether I’m in the studio, outdoors, or on stage for hours, they strike the perfect balance for me between comfort and style.”
