Are you wondering where you lack with your fellow content makers and marketers? Curious about the statistics of content marketing, what sets you apart, and how you can do it better?
Well, worry no more because you have come to the right place to satisfy this curiosity!
Whether you are an individual professional, a service provider, or a physical business, you must realize the importance of content marketing. Because “Content is still King!” in its effect over the online world, the industry can’t ignore the importance of content. Creating unique, attractive, and relevant content is key to achieving success online. Due to the amount of competition present on the internet, several other creators produce similar content types. So, why should anyone prefer your content over the others? That is where the uniqueness and the Unique Selling Point (USP) of your product weigh in.
In some cases, this USP refers to the content creator’s style, which becomes a brand in itself. At the same time, other cases involve variations of content types, for example, by adding a creative whiteboard animation video in between your blog or vice versa. Similarly, creating trendy content is also an effective method to gain online traffic on your posts. Although, just setting up a blog or any other medium of content distribution does not guarantee a relevant audience. The chances are that you might not even get an audience straight away. Hence, you must know about several content and blogging statistics to help create a content strategy. These statistics might help you understand the market situation, further assisting you in creating content that is likely to gain success. Here is a list of 7 types of content marketing stats that every marketer should know to avoid failure.
Table of Contents
7 Must-Know Statistics about Content Marketing
1. Competition in the Content World:
The world around us and the internet’s age has undoubtedly created an exponential hype around online content. And rightly so, as engaging content is the best way to achieve the attention of an audience. To effectively create good quality content, you must realize the level of competition around you. There are close to 2 billion live websites on the internet, according to estimates for 2021. Consequently, over 600 million of this number serves as blog sites to effectively create and distribute content. Knowing these statistics can help you stay realistic about your targets and form a content strategy accordingly.
2. Favorite type of content for marketers:
A variety of content types on the internet lead to various styles from several content creators. It includes written content in blogs or articles, emails, videos, audios, posters, and infographics. Although, most over 85% of content creators who use such material for marketing purposes prefer blogging as their favorite medium. Due to the considerable amount of importance put on written content for SEO purposes to gain organic traffic. Consequently, it enables more than half of the total marketers to gain new audiences through blogs alone. Further, 67% of the marketers use emails, along with 45% of them using infographics to implement their marketing tactics.
3. Frequency of Blog posting:
The frequency of publishing your content over the internet is an act that is subject to various factors. You cannot just have a magic number of posts that will ensure your campaign’s success. Instead, factors like your business goal, budgets, and market situation often dictate the perfect number of posts to gain you success. For example, possessing enough resources does not mean that you should bombard your audience with posts. As it might fall under the category of spamming, damaging your overall brand image. Although, there does not exist an exact number of posts that could reap benefits. Research by Hubspot (2021) states that businesses with over 16 posts per month gain success. In comparison, with marketers who post fewer than four pieces of content each month.
4. Promotional mediums for Content Marketing:
The invention of social media platforms and the ability to access them from anywhere in the world using the internet has revolutionized marketing. Previously, businesses had to invest large amounts of capital in marketing their products or services through TV or print media. With the dawn of social media, companies worldwide have seen massive digital marketing potential and its benefits. Almost 97% of the total content creators use social media platforms such as Facebook, Twitter, YouTube, and more for promotion. With a global audience of close to half the world’s population, only an idiot would choose not to use this medium. They provide a much more targeted approach towards marketing and its insights.
5. Influencing power:
One of the main benefits of content marketing is its influence on the general people around us. Statistics show that almost half of the audience consumes products or services based on blogs or vlogs’ recommendations. Such is the scope of content marketing and the impact it has on the lives of its audiences. Especially in this age of any-time-video through YouTube and other mediums, people watch these videos more than TV. The potential of effectively utilizing such measures is vast. It also poses a responsibility to the content creators to only market content ethically acceptable in society.
6. Average growth stats through content marketing:
Every business focuses on growth as a means of progression in the industry. Such is the reason why companies or individuals must ask the question, whether content marketing would bring them development or not? That is where statistics regarding the use of content marketing come in handy. For example, video content has an 80% chance of increasing sales. Similarly, more than 60% of businesses create content strategy afterward, which is a sign of progress.
7. Content Conversion rates on Content Marketing:
Any business needs to know about the potential benefits of such marketing tactics before injecting capital. Such conversion metrics can often vary based on the campaign objectives. For example, a content campaign could measure the relative increase in organic traffic as a viable result. In contrast, other cases might include direct sales to be the target. Either way, almost 90% of the businesses using video content have displayed significant sales increases along with an average of over 3500% return on investment (ROI) in email marketing campaigns. Considering they are done right!
Conclusion of Content Marketing
Conclusively, content marketing entails a wide variety of practices to benefit businesses and individuals alike. It has become a crucial part of the marketing sector with the emergence of mainstream internet use. Hence, it is also vital for all such individual and professional content creators to become aware of these crucial statistics to achieve success through such content. Although, there exist a variety of statistical combinations that could be more specific to your cause. Here are some of the general statistics you can use that are relevant for the entire content-creating community.