Disney+ is scheduled to launch itself on November 12th. With the
building anticipation in the audience as to what does Disney+ have to
offer, CEO Bob Iger has introduced the plans for Disney+.
Disney+ would charge $6.99. On the other hand, a package is
introduced where the combination of Disney+, ESPN+, and Hulu would
cost only $12.99 altogether. This price is meager than other options.
Additionally, that is what Netflix charges.
This is a sort of silent war between both the streaming services, and
that is no hidden fact. Disney+ is looking forward to replacing Netflix
and take on the throne at the audience’s preference.
Itis unlikely that both the streaming services will have its place on the
screens as it would not be pocket efficient for the audience.
Netflix became popular due to this very reason that it offered a large
number of options to suit the taste of each audience. Gradually,
Netflix became much more than just a streaming service and evolved as a streaming + content production platform.
Netflix enjoyed a fair share of attention for a long time, but with the
launch of Disney+, nothing is specific as for now. Disney itself offers a massive library for the viewers to choose from. The Disney movies, TV shows, and other entertainment sources are already well established amongst the viewers. It does not have to strive for the promotion of its content.
The familiarity with the audience and a better platform to connect with them might be a bonus for Disney. The prices act as a cherry on top of the benefits.
Netflix will struggle with its prices for now as Disney offers three
streaming services at the same rates. To stay in the competition and to
continue growing among the audience, Netflix will have to play smart
with their prices and content.
It’s a war of better offer now. The services that would offer better
content at cheaper rates will be the one with an upper hand. For the
time being, Netflix would have to struggle with its prices.