Google is reportedly curious about buying US-based social video app pyrotechnic that lets users share short videos like Chinese player TikTok.
According to a report in The Wall Street Journal, Chinese micro-blogging platform Weibo had also shown interest in acquiring Firework but “talks with Google are further along”.
Based in Redwood town, California, pyrotechnic that entered the Asian nation last month was valued at quite $100 million during a fundraising spherical earlier this year.
TikTok’s parent, Beijing-based ByteDance, is valued at around $75 billion. Firework is a component of a collection of apps created by Loop currently Technologies, a start-up that focuses on next-generation client mobile applications.
Patent-pending technology will allow creators to take both horizontal and vertical video in ammo from their mobile device. The app is presently accessible on each iOS and mechanical man smartphone with over 1,000,000 registered users.
Firework has appointed Sunil Nair as chief executive officer and MD for its Asian nation operations. Google has had superb success with YouTube, which it nonheritable in 2006 for $1.65 billion and grew into the world’s biggest online video destination with 2 billion monthly users.
“My vision for pyrotechnic in the Asian nation is to become a lot of relevant and provides our users each chance to remain purposeful and seamlessly expertise a replacement read from their lens,” Nair said in a statement.
In Nov last year, Facebook also quietly released a stand-alone app called “Lasso” to compete with TikTok. On Lasso, which is presently accessible within the USA, users will record themselves saltation and lip-syncing to music, the same as what they’ll do on TikTok.
In addition, Facebook recently roped in former Google employee Jason Toff for a key portfolio and the speculation is rife about the social networking giant preparing the global launch of its short video-sharing app.