Guide to Getting a White Label Video Conferencing for Your Business

Video Conferencing
Young Asia businessman using laptop talk to colleagues about plan in video call meeting while work from home at living room. Self-isolation, social distancing, quarantine for corona virus prevention.

It’s no secret that the COVID-19 pandemic has accelerated the adoption of video conferencing all over the world. Many businesses rely on platforms like Zoom or Skype to facilitate their virtual meetings, webinars, and other related activities throughout 2020 and 2021, but more and more businesses are now looking to build their own video conferencing solutions. 

Having your own video conferencing app will obviously offer more freedom both in the sense of using your own logo, brand colors, and other brand elements and also in adding custom features whether for functionality purposes or to stay compliant with regulations like GDPR or HIPAA

Getting a white-label video conferencing solution can be an easier and more cost-effective way for businesses to get their own custom video conferencing app without the lengthy, difficult, and expensive development process. 

Here, we will discuss all you need to know about white label video conferencing solutions and their potential benefits for your business. 

White Label Video Conferencing: The Concept

White label, or private label, is a term used for a product/service without any brand (label). The vendor, instead, will put the buyer’s branding to the product/service as requested by the buyer. 

In the case of a white label video conferencing solution, we can purchase a ready-made video conferencing app that can feature our own logo, brand colors, other brand elements, and in some cases, custom features and functionalities. 

Besides using a white label video conferencing solution, basically, a business that wants to have its own video conferencing app has two other options: 

  1. Building its own solution from scratch
  2. Integrating a video conferencing API

Both have their own pros and cons when compared to purchasing a white label video conferencing solution: 

Building your own solution  

Technically building your own video conferencing solution from scratch will offer the most freedom, but there are three main issues to consider: 

  • Cost
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Unless you are going to build the solution on your own, most likely you’ll need to hire an experienced software developer or outsource the project to a software development firm. This can be very expensive if you are not careful. 

  • Longer delivery time

Even if budget is not an issue, it can take a long time to build and test the video conferencing app. If your app also needs to stay compliant with specific regulations, then it can take even longer to build and test the app. 

  • Data security

Video conferencing is an activity that naturally shares a lot of data and potentially sensitive and confidential data. So, if you decide to build your own app, you’ll also need to consider whether you already have adequate security infrastructure and are capable of implementing the right security measures in the video conferencing solution. 

Integrating a video conferencing API

Another viable option is to integrate a video conferencing API into an existing app. 

Basically, an API allows us to “borrow” the video conferencing features of a ready-made video conferencing solution (that offers API integration). We can customize the existing/brand new app with our logo and features, then add video conferencing features with an API. 

Integrating a video conferencing API, for example, Iotum, can be more cost-effective than a white label solution, but you’ll get less overall versatility and you’ll still need to develop your own base app from scratch. 

With that being said, getting a white label video conferencing solution offers the best of both worlds. 

Factors To Consider When Getting a White Label Video Conferencing Solution

While a white-label video conferencing solution can provide so many benefits for your business, it’s still very important to partner with an established white label video conferencing software so you can get the most of your investment. 

You’ll need to choose the right white label video conferencing vendor that can provide you with the right set of features, the right amount of customizability, and sufficient reliability according to your needs and budget. 

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Thus, here are some of the key factors to consider when choosing between different video conferencing solutions: 

1. Customizability

For most businesses, the objective of getting a white label video conferencing solution is to have a custom-made app that can include their own logo and custom features. So, customizability should be your main concern when choosing between different vendors. 

Check whether the vendor offers the ability to customize the color scheme of the app, check where the custom colors can be placed in the app: headers, buttons, search bars, or more. Typically a white label video conferencing vendor would allow buyers to choose two to three different colors. 

Also, check how far you can customize the video player. The video player is typically the most-viewed element of the platform, so check whether you can include your brand colors and logo, and make sure it’s also mobile-friendly. 

2. Video quality

Pretty self-explanatory, make sure the video conferencing solution offers the ability to provide high-quality and reliable video resolution. With more and more people having faster internet bandwidth, we can expect higher demands for higher video resolution in video conferencing. In the near future, 4K resolution might just be the norm as more people adopt 5G connectivity. 

3. Ease of use

How easy it is to use the video conferencing solution? 

This is especially important if the solution offers a lot of features, which can make the app more complex to use. Check whether the vendor offers complete and easy-to-use documentation. 

4. Data security

Make sure to choose a white label video conferencing vendor that is committed to protecting your data. For example, check whether video streams are going to be protected with end-to-end encryption so even when hackers intercept the stream, they won’t be able to use the data. 

Security is an especially important factor to consider if you are in a heavily regulated industry. 


A white label video conferencing solution can provide your business the versatility of having your own app but without the lengthy and expensive software development process. By partnering with the right white label video conferencing vendor, you’ll also get the same freedom as using your own logo and brand colors, adding custom features, and other perks you’ll normally get from building a solution from scratch. 


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