If you decide to create a combined logo that contains both the name and the icon, you have a difficult choice. In this article, we will tell you what a logo icon is and how to choose the right one.
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What is a logo
At the most basic level, logos are symbols made up of text and images that help us identify brands we like. But there could be many more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are, and what you value. That’s a big responsibility on a tiny image! Here is a definition of what a logo is and how to make the most of it.
A logo is a symbol made up of text and images that identifies a business. A good logo shows what the company does and what the brand values.
Logo design is all about creating the perfect visual brand for a company. Depending on the type, a logo usually consists of a symbol or brand name, a logo, and a slogan.
Logos do something besides being pretty, right? Yes! Logos serve many purposes.
The logos sets you apart from your competitors
Perhaps the most fundamental function of a logo is to give your business a unique mark that sets you apart from other businesses.
This is especially important if your business has competition (which 99.9% do). Before you get a logo for your business, you’ll want to research what your competitors look like so you can position yourself.
Of course, you don’t want to be so fancy that potential buyers don’t understand your brand.
The logo identifies key information about your business
Along with demarcating your business, a good logo also provides your customer with some important information about your company: it can tell you about the industry you’re in, the services you provide, your target audience, and your brand values.
For example, a company may use a diagram image in their logo to show that they are in the software industry. Or they may use a specific color to communicate that they are committed to being environmentally friendly. Or they can use a stylish font to emphasize that they are luxurious.
The logo creates brand awareness
Logos also leave a visual impact that reminds your customers that…well, you exist!
In other words, logos can create strong visual associations with a business. This association helps customers remember your brand.
Think of brands like Nike or McDonalds, whose logos are so ubiquitous that they are immediately recognizable with or without a given name. No wonder logos are a central part of corporate identity.
What is a logo icon
The logo icon is the first thing that catches the eye of your website visitor. This small image determines how your project or company will be perceived by potential customers. At the same time, it can form impressions about you both in a positive and negative direction, depending on the quality of the logo.
What are the advantages of using icons in the logo:
- Save space on the logo;
- Understandable in any language;
- Easier to remember;
- Are eye-catching and quickly convey information about the company.
Of course, this does not mean that the existence of your business is impossible without a chic logo ordered for a fabulous amount from a famous designer. In principle, you can do without it at all or use the simplest icon, and at the same time take a good place in your business niche. A good logo with a well-chosen icon will allow you to do the same, but much faster and at a lower cost, because it works for the memorability and promotion of your company name among the consumer masses.
After realizing this simple fact, many aspiring entrepreneurs rush to order a graphic masterpiece from some well-known design studio. Do not rush, because the measure is important: you need to clearly understand the possible costs of creating an icon and correlate them with the potential benefit from further use of the logo.
A good logo does not have to be beautiful, it is enough for it to be simply attractive, relatively inexpensive and at the same time effectively working for your business. It’s the same with websites. It is not necessary to create your website from scratch on bare html. You can use WordPress or even free designers.
A good logos does not have to be beautiful, it just needs to be attractive, relatively inexpensive, and at the same time effectively working for your business. Likewise with websites. It is not necessary to create your site from scratch on bare html. You can use WordPress or even free website builders.
How to choose a logo icon
We recommend looking for simple icons, with a minimum of colors, no tints or gradients. They retain excellent readability at any size and are easily converted to different formats without loss of quality.
The easiest way to create is to find it on the Internet. There are both free and paid images. However, it is important to remember that many of these icons are copyrighted. Therefore, pay attention to the rights of use of these images!
The most obvious way to find the desired image is to use search engines such as Google and Yandex.
Tips for choosing an icon
- Most importantly, any image must have clarity, i.e. quickly convey the necessary information without words.
- It is important to take into account the audience of people you are working for, and start from this when choosing icons in favor of a particular figure.
- Also, do not forget about technological progress. That is, if you have a company that sells or repairs phones, then it is better to use images of newer models.
So, we have told you about what a logo icon is. We hope our tips will help you choose the right element and create a truly effective logo. Good luck!
