A radius function on the map allows an individual to establish distances between a central location and any markers that occur within the radius. These radii can help businesses run a proximity analysis on any segment of your data to determine where your points lie on a map compared to the central marker. For example, a company can effortlessly evaluate the approximate distance from a brick-and-mortar store and most of its target audience to Draw a Circle .
Many mapping programs only allow a radius around a single point. A few different software will allow multiple radius circles at the same time, allowing complete customization. If you’re unfamiliar with mapping programs, it’s always best to find a free radius map tool to play around with before investing in a permanent program to Draw a Circle .
Table of Contents
Determining Different Radius Functions
A business can use two different radius and proximity functions with most mapping software. These are determined by geographical distance and appear as an asymmetrical circle on the visual map. The distance radius will create a circle shape within the physical boundary of your central location. This option appears as a polygon shape on the map, basing all calculations on the time estimate. The drive time polygon radius functions differently, using the time spent behind the wheel as the determining factor.
How to Draw a Circle on a Map
Unfortunately, Google Maps doesn’t offer radius map functionality. If you’re looking to implement a radius function for your mapping software, you’ll need external software. To get started, look for a program that offers a free trial. Register for an account and upload or input the data. The spreadsheet needs to have at least two columns to upload, one of which must include the location details of current consumers.
Log in to the mapping software and select the “Create Map” to build your map. From there, all datasets will be input into the map. As your data continues to grow, all entries will update in real-time. Depending on the type of software, the locations may integrate with Google maps, providing access in real-time from anywhere in the world.
After the map has populated, open the radius tool on the program. From there, you’ll need to open the Radius and Proximity options on the application. Choose the type of radius of your map, whether a drive time polygon or a distance radius.
Enter the physical location you’d like to use as a central point and the distance required in miles or kilometers. Choose between the drive time or distance radius on the platform. Finally, use the customization features to give your map a unique appearance. If the mapping software allows multiple radii on the same map, add subsequent locations currently.
Tools and Features to Consider
When trying mapping software, it’s essential you find a program that matches what you’re looking for. Paying for a program with extensive features is critical, but only if you use those components. Look for software that offers different group markers by color. This function will enable individuals to see their categories based on the columns in your data for easier readability. Always consider the filtering options when choosing a program. Filtering your locations can split your consumers into identifiable groups. These groups include consumer aspects, whether that’s purchasing times, order history, or other demographic details.
Consider Features You’d Like to Have
You’ll also want to review the functionality of these features. Having multiple radius maps available can help your company determine critical business management pieces. For example, organizing your company’s sales area according to drive time will save your employees time behind the wheel without stretching the area too thin overall.
Finally, look at additional features available on the platform and consider the importance of each tool. Look for mapping software with drawing tools, heat mapping functions, multi-stop route planners, and census integration. Some mapping software includes fully customized maps, turn-by-turn navigation, and presentation options.