Lilly Singh, also known as Superwoman, is the first queer woman of color to get her own late-night talk show on a major network, and at 30, she’s one of the youngest late-night hosts in NBC history. That she’s also the first YouTube creator to land such a coveted gig is just further proof of how network television is relying on a younger, diverse, and a more online pool of talent to remain vital and relevant in the ever-shifting world of entertainment and we are extremely proud of her. Today, we are here to give you a closer look into our Superwoman’s much-deserved talk show.
Never forget your routes
In an effort to let her audience remember who she is and where she came from, debuted episode of her show, A Little Late with Lilly Singh, with an opening with a video starring herself rapping about not being like the other Jimmy’s on the late-night right now. The video, which is similar to the rap parodies that helped make her a star on YouTube so many years ago, acts as a reminder that she’s different from what network TV has relied on for so many years, she’s a YouTuber.
Stay humble, as the queen says
Singh isn’t a classic choice for late night, and that’s the point. She doesn’t come from performing seasons of Saturday Night Live, an acting background, or even from an MTV series as her colleagues do. Instead, she has the type of dedicated fan base that will tune into every new video she publishes. Her world is YouTube, and that’s exactly what NBC needs. Singh not only has the best idea of what will work on YouTube after doing it for more than a decade but also comes with a built-in audience of 14 million fans. Applying her YouTube expertise to late night, and building that brand, even more, is what NBC is leaning into.