The prominent French fashion dwelling Louis Vuitton on Friday made a significant move into the entertainment coliseum with the launch of LVTV.
The new setting adds an original, exclusive topic that gives viewers “an exclusive 360° holistic view into the world of Louis Vuitton,” according to a press statement, in hope of adding to its current 333,000-subscriber base.
Events are designed to concentrate on five key topics: savoir-faire, institutional, friends of the house, travel, and campaigns. For instance, you could consider “Inside the Vault: A Brief History of the Monogram,” “The Art of Packing” with Karlie Kloss and “Getting Ready” these videos feature Emma Stone, Chloe Grace Moretz, Sophie Turner, and other major stars.
This program is a part of YouTube’s recent efforts to strengthen its content. On Sept. 5, the Google-owned platform inaugurated a new YouTube Fashion vertical, committed to style and beauty content. As per the platform, beauty and fashion channels on the site have grown over six times between 2014 and 2018.
The project, piloted by the director of YouTube Fashion and Beauty Derek Blasberg, is an endeavor to give a sort of exterior makeover to fashion channels with different entertainment content that moves ahead from the streaming of glossy runway shows and ad campaigns.
A number of fashion houses, including giants like Michael Kors and Ralph Lauren, have live-streamed their spring 2020 runway shows on the YouTube vertical, with Gucci set to stream its highly anticipated show Sunday from all the way Milan.
Kors gave its first seven-minute documentary Michael Kors: A Portrait on the brand’s YouTube channel on Sept. 5, and has long taken a deep dive into quantity with series such as “Glamour Games” and “Kors Commute,” featuring the designer hanging out with personalities such as Kate Hudson, Blake Lively, Ashley Graham and Gigi Hadid.
These channels allow insider’s exclusive information to the outside public. Fans get to know all about the daily life of high-profile fashion names, such as Naomi Campbell through her “Being Naomi” channel, which has 301,000 subscribers, have also been one of the hits on the platform, which is in right now is on a major growth mode.