League of Legends has just associated itself with the world of fashion in a big statement of intent. Today, developer Riot Games have announced a new partnership with Louis Vuitton. This will see the famed fashion house design League-themed items for both in the game as well as for the real world customers.
Louis Vuitton and Riot Games have reached an agreement to collaborate on the League of Legends World Championship that gets underway from October 2 and culminates in Paris on November 10.
For Riot, the collaboration is a huge milestone as far as esports sponsorships go, because Louis Vuitton is a high-end luxury brand that is redundant for esports. It means essentially it doesn’t have anything to do with gaming.
But Louis Vuitton’s trademark lies in building trophy gear for sporting events, and so it is associating with Riot on a one-of-a-kind Trophy Travel Case to capture the Summoner’s Cup, which travels to the world champions in League of Legends. Louis Vuitton will also act as the global partner for the League of Legends World Championship.
League of Legends has over 8million concurrent active players, and the world championship is the largest esports tournament as far as viewerships go, said Riot Games head of esports Naz Aletaha in an interview with GamesBeat. Last year, close to 99.6 million people watched the world championship as it happened.
On an annual basis, Riot Games hosts the League of Legends World Championship for the best players and teams across the globe. This year’s edition commences from October 2 in Berlin for play-ins and group stages. Then the event moves to Madrid starting October 26 for the quarterfinals and semi-finals and ends with the final in Paris on November 10.
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