Mother’s Day is inarguably among the most highly celebrated holidays across the planet. Considering that there are roughly two or so billion mothers around the globe according to recent statistics, you can clearly tell the reason behind this. When Mother’s Day comes, it is usually a time to celebrate the special people in your life who happen to be moms. It could be your own mother, sister, cousin, friend, or even a total stranger. Businesses also take the opportunity to appreciate their customers using Mother’s Day gifts and other marketing tactics and strategies while promoting their brands, products, and services in the process.
With this being said, let’s take a look at some expected marketing tactics for Mother’s Day 2022.
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But First, When Is Mother’s Day?
The International Mother’s Day celebration usually falls on the first Sunday of May each year. This means that every year, the dates may vary. It may also be celebrated at different times in different countries due to time-zone differences. In 2022, Mother’s Day will be on Sunday the eighth of May (Sunday, May, 8th 2022)!
With this out of the way, below are some marketing strategies to expect this coming Mothering Sunday.
Enticing Shoppers through Social Media
Whenever marketing is mentioned, social media platforms are among the first channels crafty entrepreneurs think about in today’s business world. Channels like IG, Facebook, Twitter, and Pinterest are specifically effective when promoting your brand or products using contests, promotions, and giveaways. You can even hold online marketing events through social media where you promote your business offerings. These promotions will usually carry a Mother’s Day theme. They specifically work great for businesses dealing with products or services that make a great gift for moms on Mothering Sunday.
Influencer Marketing
Often done using video and images, influencer marketing is one of the most effective marketing strategies. We’ve seen it being used by many marketers and brands in the past, where the influencers are usually key women celebrities, public figures, and influential women in society. Having such a woman tell your brand’s story on social or mainstream media can be an impactful way to bump up Mother’s Day Sales, and this is something we should expect from many companies in 2022.
Using Mother’s Day Gifts as Incentives
This coming Mother’s Day, you can also expect marketers to entice customer purchases using thoughtful Mother’s Day gifts as add-ons or part of a hamper. While there’s a long list of items to consider, the guys over at Bouqs say that roses are quite effective at showing appreciation to the special mother in your life. What’s more, you can have the roses delivered to the customer’s doorstep without much hustle. Apart from using such gifts as an incentive to shop, sending a rose to a shopper on Mother’s Day can make them feel special, thus attracting their loyalty to your business.
Free Shipping and Discounted Offers
As mentioned earlier, offers are always a great marketing tactic that serves as an incentive to shoppers, not just on Mother’s Day. One type of offer you can expect from marketers in 2022 is free shipping as a marketing incentive for products bought on Mother’s Day. This could be combined with discount coupons to make the products even more attractive to buyers. This coming Mother’s Day, you can expect to find a lot of free shipping and coupons with discount codes such as “MOM2022”.
Website and Affiliate Marketing
Of course, many companies will be promoting their 2022 Mother’s Day offerings through multiple channels online, including eCommerce platforms and their own websites. Many brands will also do the same using affiliate programs, where you get other people to promote your brand or products for a commission. As always, these marketing tactics go hand in hand with email marketing campaigns, so don’t be shocked if you get a dozen or more promotional emails from companies or stores you’ve shopped from before.
Mother’s Day Gift Guides
It is not unusual to lack ideas on what gift to get the special mom in your life for Mothering Sunday. This is something that marketers know all too well, so you can expect lots of gift guides for Mother’s Day 2022 as we approach the 8th of May. These guides give shoppers tons of ideas on gifts to pick, thus maximizing the chances that they will make a purchase. All the marketer has to do is provide value and offer convenience in the guide. They are also great at minimizing abandoned carts while retargeting website visitors.
Every year, people from all around the world look forward to International Mother’s Day. Marketers do the same while looking at it as a chance to maximize sales and improve branding. The above are some of the tactics they use, which you can expect on the upcoming Mothering Sunday.
