Social Media Marketing: The New Wave of Digital Marketing

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Social Media Concept On Laptop Screen With Various Doodle Icons

Marketing has always found ways to integrate itself with new technological innovations, the latest being social media channels. Surprisingly, there are still many businesses that have not implemented the use of social media channels to market their products or services.

What is Social Media Marketing?

Social media marketing is the use of social media websites and platforms to promote products or services. Also known as e-marketing or digital marketing, social media marketing is becoming increasingly popular these days for both researchers and practitioners. Most of the social media platforms have built-in data analytics tools that allow companies to track the progress, success, and engagement of Ad campaigns.

Companies reach out to a wide range of stakeholders through social media marketing, including potential and current customers, potential and current employees, bloggers, journalists, and the general public.

Going into the strategical side part of it, social media marketing includes managing a marketing campaign, governing the social media presence, bringing to life the essence and culture of the establishment you are marketing and presenting it through social media channels.

Social media marketing agencies allow customers and internet users to post their own content, also known as user-generated content instead of the marketer’s prepared advertisement copy. These are the online comments, product reviews, and feedback, also known as earned media.

Can You Make a Career out of Social Media Marketing?

Social Media Marketing is necessary for pretty much every business nowadays. Whether it’s free or paid advertisements, social media connects you to a large number of people, which you can use to build your business.

Social Media Marketing is for people who can think on the top of their head, creative, and well-versed in trends and social culture. Good strategies take planning and should align with the company’s vision.

Social Media Marketing is an industry that is growing rapidly and hasn’t shown any signs of slowing down.

Benefits of Good Social Media Manager

The general benefits of Social Media Marketing are as follows.

  • Increased Brand Recognition
  • Increased Webpage Traffic
  • Increased Domain Authority
  • Increased Search Engine Rankings
  • High Conversion Rates
  • Good Customer Satisfaction
  • Improved Brand Loyalty
  • Cost-Efficient

If your business is looking out to hire a social media manager. It could prove to be highly beneficial because every business requires a good social media presence in order to grow. 

Industry’s Top Social Media Marketing Agencies

For those businesses who are operating on a scale where an individual person isn’t sufficient to manage the brand’s entire social media presence. This is when social media marketing companies can come to your rescue. You don’t need to go through the hassle of recruiting and training your own team when you can just reach out to the industry’s experts and receive the best social media management. Doing this can help launch your business to another level.

Here are some of The Best Social Media Marketing Agencies

1. Disruptive Advertising

This is a Utah-based agency that consists of a marketing team of over 50 people and has conducted thousands of marketing campaigns since 2011. This agency specializes in drawing traffic, conversion, and analytics.

2. LYFE Marketing

Located in Georgia, LYFE Marketing is an agency that provides social media management, PPCs, social media advertising, and SEO services. With a team comprising of less than 50 people, the agency works with companies to help increase their sales revenue through social media and marketing strategies.

3. Thrive Internet Marketing Agency

Based in Dallas, Thrive is a results-driven digital marketing agency that provides digital market consulting and management services like web design and development, search engine optimization, PPC management, conversion rate optimization, social media marketing, Amazon marketing services, and video production.

4. Volume Nine

Founded in 2006, from Denver, Colorado. Volume Nine is a digital marketing agency with a highly specialized team of 27 members who focus on search engine optimization, content marketing, and social media marketing.

5. Sociallyin

Based out of Birmingham, Alabama. Sociallyin is a social media agency that helps businesses with content creation and social media strategies. With a team shy of 50, this agency offers it’s services to a range of clients spanning across many industries.

6. Firebelly Marketing

Firebelly Marketing is a full-service social media marketing agency. Their team of 6 members exclusively deals with social media marketing services.

7. Bad Rhino Inc.

Bad Rhino is a full-service social media marketing agency situated in Philadelphia. With a small team of fewer than 10 members, Bad Rhino mainly works with small establishments, helping them adapt to the latest business strategies and help their brand grow online.

8. Ernst Media

Ernst Media is a digital marketing agency from Tacoma, Washington. The agency consists of under 10 members specializing in PPC, SEO, social media marketing and many other things. They primarily work with mid-market businesses, focusing on the e-commerce side of things like consumer products and services and business services.

If you can come up with creative ideas, run a campaign, introduce new trends, build a brand and associate a unifying feeling with it, capture the attention of people and connect with them on a personal level, then social media marketing might be promising career path for you.

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