The business of betting, like so many industries, has been given a boost by the internet. You only have to look at the statistics to see that’s true. In the UK, remote gaming has overtaken its offline counterpart. Between April 2018 and March 2019, the industry as a whole generate £14.4 billion in revenue. Of that, online betting and gaming sites contributed £5.3 billion to the pot. That means remote operators are responsible for 37% of the industry’s total revenue.
The reason for this surge in interest is the internet. If you take a look at Paddy Power, a leading online casino in the UK, it manages to generate maximum interest through a range of methods. Variety is the most obvious tactic online casino operators use to create a broad appeal. Inside Paddy Power, you’ll find slots for the like fast-paced action, table games for those that love tactics and live games for those that love interaction.
Internet Creates Space
This level of diversity is only possible because of the internet. Although brick-and-mortar casinos have a selection of games, there aren’t as many. What’s more, there aren’t as many games aimed at different levels. For example, online, there are small stakes games, high stakes games, traditional formats, and clever innovations. In a brick-and-mortar casino, you typically find traditional games that are suitable for mid and high-stakes players.
This isn’t because land-based venues don’t want to offer a range of games. It’s because they don’t have the space or resources to be as diverse. Online casinos don’t have the same restrictions. This gives developers more scope to get creative. For example, picking up on the previous mention of live dealer games, these tables are filled with innovations. As well as multiple camera angles and betting options, this technology has put a new spin on old ideas. Live Buffalo Blitz is a perfect example of what can be done with modern technology.
New Innovations Attract New Interest
By combining webcams, hosts and a giant virtual screen, the developers have created a live slots experience. That’s unique and another reason online betting has become big business in recent years. And, again, it’s an example of how the internet has changed the game. Finally, of course, there’s access. Just as Netflix has made it easier for 182 million subscribers to watch movies and Spotify has crammed a world of music into a single app, online casinos bring gaming to any device.
Regardless of whether you own an iPhone, Android, Windows Phone, PC or Mac, there are games you can play. When you make anything more accessible, it opens things up to a wider audience. Today, online betting and gaming is no longer the reserve of serious gamblers. Because accessibility is a key component of the industry, more people are not only able to engage but are more willing to do so. This, in turn, makes the industry more popular.
Over the latest two decades, the internet has changed the world. Whatever business you’re in, it’s now possible to offer more things to more people. Online betting and gaming are just two examples of how the internet has changed the game for good.