These are the three tasks that your eCommerce business should outsource

your eCommerce business

An eCommerce business requires delegating and managing a wide range of tasks. Product management, selecting materials for production, providing exclusive customer service, and inventory management — just a small part of the everyday assignments the industry demands. To succeed, there needs to be flawless and smooth operations in place. Outsourcing allows to take a part of the functions from the plate, and focus on the core business. From business to business, the assignments required for outsourcing may vary but the most common ones are customer service, marketing, and website development.

Customer service

Customer experience is one of the most, if not the most, important aspects of the eCommerce business. Providing excellent service provide for stronger customer relationships, increased satisfaction, and long-term loyalty. Salesforce report revealed that 47% of customers claim to stop buying from a brand with poor customer service. 

It is a time and money-consuming process to develop all the required skills and knowledge to be able to serve customers at a high level. Outsourcing enables to access talents and expertise at an affordable cost. Additionally, you free yourself from hiring and training procedures, which is also cost beneficial.


Marketing is vital for a successful eCommerce business in terms of driving traffic and converting that traffic into sales. Successful implementation of marketing tactics requires skills and expertise to be effective. An outsourced marketing firm is able to develop the strategy to make that happen, given the expertise, technological advancements, and proven processes that are in place. Such essential marketing activities as content creation, SMM, SEO, and email marketing can be performed at a much lower cost than in-house. 

Website design and development

The appearance of your website is 50% of overall success. If you are not good at designing and developing a website, it is always the best option to hand over this task to experts. Your main focus should always be on the core business, not wasting time on building a website. Outsourcing web development to a professional firm will bring your business more value through saving time and money, whilst delivering outstanding results in terms of an efficient eCommerce website.

Final thoughts

In today’s competitive world outsourcing is a great way to gain a competitive advantage, save costs and focus on the core. Finding a reliable partner to hand over part of business functions is not an easy thing to do. Helpware proved to be one of the leading and trustworthy companies in the BPO market. With years of experience and strong expertise, Helpware has helped a significant number of businesses to improve their processes within customer service, back-office, and marketing.


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