The main problem with new sites in terms of SEO and search engines is their young age. But as Goethe once said, youth is a disadvantage that passes quickly. How to promote a young site, the positions of which are far from mastodons in the top, and not to fall into despondency? Let’s imagine that you opened your online casino, prepared everything, ran your brainchild on the domain, and want to advance to the first positions in Google search as tonybet.com/is/promotions/first-deposit-sport. Is it possible? Read about it in our article.
Table of Contents
Creating a Semantic Core and Structure of the Site
It would seem that the promotion of a young site is logical to spend on low-frequency requests – only in this way has a chance to move the major players. This is only partly true. Collection and competent clustering of the broadest possible semantic core with low, middle, and high-frequency queries will help create the right structure of the site, which will easily scale up and cover all levels of user interests. Good semantics and a logical structure have a positive impact on three aspects at once:
- Behavioral factors improve;
- increases the effectiveness of optimization;
- accelerates indexing.
- Technical optimization
Technical errors inhibit the promotion of any resource – both young and old. What you need to pay attention to:
- Increase the loading speed;
- Close unnecessary links attribute nofollow;
- Form for each page of the CNC – man-understandable URL, the most effective short URLs with the main keyword;
- Improve behavioral factors;
- Write a competent robots.txt file to guide search robots to where you want them;
- Create a sitemap.xml;
- Work out the meta tags for each document;
- Add pages for low-frequency queries.
Filling Pages With Content
Unique, interesting, and, most importantly, useful content – a prerequisite for SEO promotion of a young website. Search engines rank highly for resources with great texts, graphics, videos because users love it all. A live site, closing issues on its subject with regularly updated content, sooner or later will melt the ice of distrust and begin to rise to the top.
Two content strategies work well for promoting a new site:
- Do something new that others don’t have;
- Do something better and more useful than others.
Adding the Site in the Webmaster Panel
After launching, you need to add the freshly baked site in the webmaster panel of those search engines in which you plan to promote. For Yandex yandex.ru. For Google Search Console. Here you will manage the indexing of pages and monitor the effectiveness of the resource.
Placing Crowdsourced Links
When promoting a young site, you need to be especially careful with link building. Any dubious manipulations with links may bring the resource under search engine filters. The first thing to do is to place natural links to the site in authoritative industry directories, thematic forums, popular directories, and mapping services such as 2GIS and Tripadvisor. Next, you need to smoothly increase your presence on the Internet: publish in the media, make convenient buttons for sharing content in social networks and messengers, be active on forums and in targeted communities, asking loyal users for feedback with a link to your site.
Competitor Analysis
Analyzing competitor sites helps you to break into the group of leaders faster. Systematically studying your competitors helps you keep your finger on the pulse and make your resource better. By analyzing competitors from the top, you:
- Identify the queries for which they are promoting;
- Find successful solutions to the structure;
- Lookup the link strategy;
- Understand what content and functionality you need to get ahead of the leaders.
The Dangers of Promoting a Young Site
Already problematic, in terms of SEO, the new site is more vulnerable to the harsh filters of search engines. What you should NOT do when promoting a young resource:
- Excessively rapid accumulation of link mass. In the beginning, you need to focus on the quality of links, not on their quantity. Many SEO do not see an alternative to link bombing to promote young sites, because other methods in competitive niches too long do not work. But it can badly screw up the site at the start – to quickly fly under the filters and permanently close the way to the top.
- Re-optimize the texts. It is better to make a few pages of quality articles for small groups of requests than to stuff the text keyhole. Emphasize the benefits and diversity, distribute the keys evenly and naturally.
- Save money on content. The filling of the site should be at the level of competitors and above. Fill the site gradually – it works better than releasing in the index completely ready resource.
Tips for Promoting a Young Site
- Crowd-marketing, consisting of unobtrusive recommendations on various thematic sites, placement in authoritative directories and directories, promotion of groups and channels in social networks – all these are signals to search engines that the site is worthy of attention.
- Use technical innovations that give a small bonus in the rankings (online calculator, scheduler, chat room).
- Focus on getting links from the best donors in your niche by using crowdfunding techniques, outreach, guest posts, media publications, etc.
- Improve behavioral factors. Monitor users’ time spent on the site, bounce rates, browsing depth, clicks, comments, and likes.
- Don’t stop. SEO promotion of a new website requires constant efforts to develop the resource. Regularly update the site with relevant content, make live columns: a blog, reports on the work done, instructions and guides on the topic of your business, handy tips, a section of questions and answers.
Conclusion
Working on SEO for a new website has its pros and cons. On the one hand, the process is started from scratch, you can prepare everything well and configure it at once without the standard for old web-resources shoals: to analyze the competitors, gather rich semantics, build a scalable and logical structure, make internal optimization, develop a strategy. A newborn site has no dark past and bad links, from which it is often impossible to get rid of.
On the other hand, a young site is still too young to compete with established major players at the top. Search engines need to take a closer look at the newcomer, and that takes time. Depending on the level of competition in the niche, promotion can take from six months to two years. The main thing is not to make a fuss and systematically develop the site without the gray schemes, prohibited methods, and abrupt moves, especially in the field of link building.
