A site heatmap or website heatmap tool is a tool that has proven to be highly effective for marketers, web designers, usability development, and search engine promotion (SEO) specialists. Allows you to track the actions of the user during his stay on the pages of the Internet resource.
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Who uses heat maps and why
Heat maps display all elements of a web page and highlight the number of clicks on links or posted images over a certain period of time.
By injecting a small script into the source code, you can identify:
- non-clickable buttons;
- fields that are difficult to fill out or incomprehensible to the user;
- broken calls to action and other active elements;
- areas of the page that are completely ignored.
The click map provides an opportunity not only to get acquainted with the behavior of visitors but also to measure the quantitative indicators of the site. The color scheme of various shades, cold and warm, is used for clarity. Regular activity tracking will help organize the successful operation of any modern aggregator, online store, or landing page to increase the number of customers. For content projects, it will help to increase monetization payments, you can read more about this in the article “26 tools to monetize your blog”.
There are several types of heat maps:
- Scroll map. It will show whether visitors read the entire page to the end in order to determine the optimal amount of information blocks and content quality. It will also allow you to find out where it is better to place a banner or a call-to-action button and to understand whether the landing page is working at full capacity.
- The link map once again proves the importance of competent linking for each web resource. Shows potential customers’ interest in links, and shows which ones should be replaced or moved to a more prominent place on the page.
- Map of mouse activity. Highlights page elements that users have clicked or hovered over.
- From Analytics records visitor behavior when filling in data fields. Shows how much time users spend entering information, and at what stage they can leave the page without completing the registration or ordering process.
- Site, click the map. Shows all areas of the page that have the most mouse click activity, the number of clicks on each element, link, and order button.
- Full session recording on a web page. Shows the scenario of the visitor’s behavior, and the areas of most interest to him, and makes it possible to determine at what stage a potential client leaves the resource.
In conclusion, I would like to say that a website heatmap is a powerful lever in any way to promote a web resource: whether it is website promotion by keywords, traffic promotion, or SEO promotion.
Also, the heat map and other tools that help track user activity on website help to improve the design of the site and its user experience. Besides, it is a good tool for collecting statistical data in order to learn about the interests of the audience. In turn, this helps in improving the behavioral ranking factors of a web resource.
How to apply data from the site heatmap?
People can use this data for different purposes. Most often, these are resource administrators and website promotion specialists. Thanks to the data received, you can quickly get rid of ineffective materials, articles, videos, images, and other information that is of the least interest to visitors. The heat map is also used by specialists in the promotion of online stores, blogs, and other resources that need popularity and demand among visitors.