Whether you’re running a small business or trying to get a startup off the ground, building a customer base of loyal, dedicated guests is crucial to your success. Really, without customers, a business will go nowhere fast. It doesn’t matter if you are a B2B business or cater to certain types of consumers, you should have a plan for making a good, solid impression on your clients and potential clients. That’s where marketing and promotional materials can significantly help you build rapport with your customers in meaningful ways. Here are five clever ways to make a positive impression on your customers today.
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Offer A BOGO or Coupon
If you want a dependable way to lure customers to your business via a marketing plan, offer them something valuable. Coupons are an amazing thing for any customer (and potential customers, of course). Coupons are a fantastic way to bring in more business and build loyalty among customers. That’s why coupon books and discounts are so prevalent in advertising. When someone takes advantage of a coupon, they feel appreciated – and that can go a long way towards keeping them coming back. Plus, coupons offer an immediate incentive for people to check out your products or services. Who doesn’t love getting something for free? The same goes for the concept of the BOGO, or “buy one get one free.” Offering these items can contribute to better customer loyalty, a sales boost, more potential leads, and conversions for existing customers. When 60% of consumers try new products or services based on coupons, it’s a good sign that they’re a clever tool for generating more business overall.
Know Your Customers
Part of defining an audience means understanding what they want. The golden days of targeted commercials are well past their expiration date. Sure, the ideas of squeezing the Charmin and breaking a piece off a Kit Kat Bar are undoubtedly lodged into our collective pop culture memory, but as far as being effective advertising, they leave much to be desired in 2022. Gone are the days of quirky mascots and zany catchphrases. Instead, marketing needs to be personalized to catch the most attention. Personalized experiences, marketing, emails, and other initiatives can really help you get the job done here. Strive to know your audience to understand what they need, want, and how you can give it to them.
Start A Loyalty Program
At their most basic, customer loyalty programs are a critical way to keep customers coming back to your business. The idea of having repeat customers is crucial to building a successful business (and marketing) strategy. By implementing a carefully designed loyalty program, you can ensure that your customers feel appreciated and rewarded for taking the time out of their day to be a customer at your particular business. After all, you likely have plenty of competition, so it behooves any organization to do what they can to drive customer engagement. Customer loyalty programs improve customer retention, increase sales, enhance brand awareness, and provide value to customers they might not find elsewhere. There are several ways to start a customer loyalty program. You might offer rewards, coupons, discounts, or free items after customers meet a certain spending threshold. You can also use points or offer complimentary items through sweepstakes and giveaways. Whatever approach you choose, it’s important to set up clear rules and guidelines for the program so that all participants understand the terms and conditions. You’ll also need to track key performance indicators (KPIs) related to the success of the program. These might be such items as redemption rates, average purchase amounts, number of referrals generated, and percentage of repeat customers. Without the right KPIs in place, you won’t be able to track or adjust your program to meet your customer’s needs. But if you get it right, you’ll find yourself running a successful organization well into the future.
Do A Social Media Contest
Social media contests are a great way to build brand awareness, generate leads, and create conversions. Whether you’re starting out or established, social media platforms like Twitter, Facebook, and Instagram can all be beneficial conduits for expanding your reach. Use it to make good impressions with existing and potential customers, while showing them what your brand is all about. Running a social media contest is an effective way of getting people to starttalking about your brand, products, or services. Make sure you select high quality prizes (that fit within your marketing budget). Mostly, though, you need to ensure the prize is relevant and interesting to your target audience. When running a social media contest, always define a clear set of rules and guidelines for participants, define what’s required to win, and get all your ducks in a row before you start the contest. Be sure to clearly state how many times they can enter the contest, how long it will run for, and when winners will be announced to make the contest run as seamlessly as possible.
Give Stuff Away
There’s a very big difference between brand recognition and brand awareness. Giving stuff away can help you build both! Perhaps the most clever way to make a positive impression on your customers is also the simplest: giving stuff ways. Customers love free stuff. But what sort of freebies should you give out? It should be something relatively inexpensive—you don’t want to end up going bankrupt because you spent too much on promotional items—and should ideally be something easily mass-produced and customizable. Some of the best options for this are personalized mugs, unique tote bags, custom pens with logos and name, and much, much more. The sky’s the limit when it involves deciding on your ideal giveaway items. Give them away at the counter, on the premises, at conventions, or even at trade shows. You can also mix them up with other promotional campaigns to provide more value for your customers any time.