How To Use Technology to Improve Your Marketing Strategy

Improve Your Marketing

Technology is a term that encompasses a wide variety of tools, including both physical devices and software. In recent years, small businesses have benefited greatly from developments in technology, especially those that operate online. Ecommerce is big business, and whether you run an online store or provide a service, there are many areas of technology that can help your business run more efficiently i.e to Improve Your Marketing.

Marketing is one area of a business that needs constant attention. Yet its also one that takes up a lot of time that you could be using to better effect in the business area where your skills lie. Thats why we want to talk about technology and marketing and what you can do to improve your strategy moving forward. Well start with an area of all time-consuming businesses yet require not be if you use the right tech. 

Booking and Appointments

Lets say you run a business that requires your clients to book an appointment or session. You might offer legal advice, for example, or perhaps run online personal training sessions, to name just two examples. You more than likely currently take bookings by phone and note them in a diary. Its easy to forget. You might be interrupted and fail to write things down. 

This is why you need to invest in this white label appointment booking software that streamlines the entire appointment and booking process. It works by way of a calendar n the cloud, where your clients can easily and quickly book a convenient slot. This way, there is no chance of them not showing up, and nor can you forget the appointment as you both get a notification. Its a clever tool thats worth checking out. 

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Marketing Automation

The many available automated marketing tools are a must for smaller, growing businesses. There is a belief that keeping hold of existing customers is more difficult than finding new ones. You have invited clients to sign up for by automating your newsletter – delivery to appropriate customers in the personalized form. You can assure the customer that they are being looked after and given the service they deserve. 

This sort of automated marketing can also be used to introduce new products, tell people of deals, and offer incentives to customers who have not been to your shop for a while – retargeting, in other words, which is an important part of any marketing campaign. This brings us neatly to another effective area of automated marketing. 

Email and SMS 

Email and SMS remain the primary contact forms between a business and its clients. However, there is more to these mediums than simply sending them offers. Say you have a digital store. A customer visits your store or site and spends a lot of time on one page without doing anything. What if there was a tool that would send them an SMS or pop-up after inactivity of a prescribed time? One that was personalized and asked if you can help or offer an incentive to buy?

Or perhaps your store suffers from the one problem that affects all online businesses = cart abandonment. A visitor puts products in the cart then leaves without completing the transaction. In some areas of commerce, there is an 80% chance of this happening. Your automated marketing tool can recognize abandoned carts and send the customer a message, again with an incentive to return and complete the transaction. All of this is done without you needing to lift a finger! Finally, one more area in which marketing can be streamlined. 

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Lead Generation

When it comes to lead generation, you need to know you target the most likely leads to convert. Automated marketing tools can do this by differentiating factors such as age, sex, location, and any other information you have gathered on potential leads. The level of personalization in messages sent as introductions can be customized to your requirements, thus increasing the chance of conversion and improving your ROI. 

The above is just a few of the areas of marketing that you can improve using affordable and easy-to-implement technology and software, so investigate further and see how you can start growing your business. 


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