Cryptocurrency marketing agency? NFT? Non-fungible token? Before you find yourself knee-deep in the world of blockchain, it’s important to learn how NFT marketing agencies work and what they can do for your business. But before we get into the details, it’s helpful to understand exactly what NFTs are and why they matter in the first place. As with any business, it’s important to find the right agency to handle your brand marketing campaign. Whether you’re looking to hire an NFT marketing agency or just want to learn more about what they can do for you, this guide will help you make a decision that’s right for your brand and your budget. If you find yourself in any of these positions, we’ve written this guide to help you understand how to choose an NFT marketing services agency that fits your needs. These are some tips on how to choose an NFT marketing agency that’s right for you.
1) Research and ask questions
Before committing to any marketing agency, it’s important that you do your research. Reach out and speak with past and current clients. Ask about their experience with a particular company and if they’d recommend them. If you aren’t able to get in touch with someone who has hired them before, consider whether or not that agency is open about their work. Do they publish articles? Take part in podcast interviews?
2) Find out what they do best
Some marketing agencies focus on a variety of services, while others specialize in just one or two. When you get estimates from each agency, ask them what they specialize in. If you’re looking for digital marketing work, for example, make sure that you’re only comparing apples to apples—find out whether or not a given agency specializes in SEO or PPC work, before moving forward with your decision-making process.
3) A great relationship starts with communication
Before you even get into nitty-gritty details, ensure your expectations are aligned with those of your potential agency partner. Think about what you want your agency relationship to achieve and what kind of support you need in order to be successful. Ask questions such as: What services will I receive? How do you help clients achieve their goals? Who are some current or past clients? What were they like? If these don’t work for you, try coming up with a few of your own specific questions.
4) Don’t make rash decisions on price alone
It’s tempting to choose a new agency on price alone, but price shouldn’t be your only consideration. Quality and service are just as important in selecting a digital marketing agency. Don’t immediately rule out companies with premium prices — you might find that higher-priced options offer superior return on investment.
5) Incentivize good results
Make sure that you’re reviewing your results as your digital marketing campaign progresses. If your agency isn’t providing results on par with what you initially asked for, tell them. This will help incentivize them to give it their all and produce better outcomes for you in return.