Instagram is one of the most popular social media platforms today, and Instagram Stories has become one of the platform’s most significant selling points. What’s surprising is that Stories were not originally introduced by Instagram. In fact, it was Snapchat that first brought ‘disappearing content’ to the masses. Instagram has merely worked on the idea to make it better and more popular than ever before.
So remarkable has been the rise of Instagram Stories that businesses have started using it too. Some of the biggest brands in the world have encouraged their target audiences and loyal customer bases to try and buy their products and services. If you want to take advantage of the Instagram platform, you should create engaging Instagram Stories video ads with a high-quality video maker.
Let’s check out seven of the best video ads that big businesses and brands have shared through Instagram Stories, which will surely inspire you to create video ads of your own.
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#1: Freshly Cosmetics
Freshly Cosmetics is a cosmetics brand that produces skin-friendly cosmetic products. It witnessed remarkable results from its video ad campaign that used Instagram Stories efficiently. The ads were informative and engaging. Further, to cater to regular Instagram users, it featured native Instagram text.
Over time, the campaign directly boosted its website traffic by twelve times. The brand also reported a nine times increase in sales.
#2: Calia By Carrie
A clothing brand, Calia By Carrie stood apart with its Instagram ad campaign. Using Instagram Stories, the brand launched short videos that were simple yet effective in showing their target audience the best products it had to offer. The videos featured models wearing the brand’s products, and each article of clothing was described.
This ad campaign made it easier for the brand’s target audience to go to their website and search for their products. As expected, the ads quickly resulted in increased website traffic and sales for the brand.
#3: Hydro Flask
As far as stainless steel flasks go, Hydro Flask is one of the most well-known brands in the world. To reach out to a larger number of people, the brand created video ads that showcased its latest range of insulated flasks. Moreover, each video ad consisted of a ‘Shop now’ link.
The results were astounding. The brand saw approximately 12,000 product purchases and an 80% revenue increase. The best part is that all of this happened in just four months.
Simba is a brand that’s known for producing high-quality mattresses. It has been one of the most innovative brands on Instagram. The video ads that Simba created for Instagram Stories were not your run-of-the-mill advertisements. Rather, they were creative and targeted different sections of their audience, based on their behavioural trends.
The great mix of being informative and innovative paid dividends. The brand experienced a whopping 73% return on the money they spent in creating the ads. This shows that if you are creative and informative at the same time, you can influence a lot of people to take action.
#5: Thrive Causemetics
This is the other cosmetics brand to feature on this list. However, unlike the former, this brand’s video ad campaign on Instagram wasn’t a success because of targeting the large Instagram user-base. Its success had more to do with establishing a brand identity. The brand continuously showcased their additive-free cosmetic products.
The brand also included the “clean beauty” tagline in the ads. Therefore, it appealed to its target audience by telling them exactly what they stood for and what the viewers could expect from their products.
Plant and fruit extract-enriched water producers Waterdrop found one of the most innovative ways to market their products on Instagram Stories. The brand tried to get closer to its audience by making ads that featured a first-person view of someone holding the brand’s products.
It looked more like a story that regular Instagram users would share instead of a big brand. Hence, it managed to foster an incredible connection between the brand and its target audience. Thanks to this innovative ad campaign, the brand reported a 24% sales increase.
#7: Dunkin’ Donuts
Dunkin’ Donuts is a well-known coffee and baked goods brand that caters to a whopping five million customers daily. The brand created an innovative ad for Instagram, which featured its latest offering; Donut Fries.
The product was a mix of two of the United States’ most favourite fast food items. The ad started with the picture of a doughnut and a clickable poll underneath, asking users whether they liked doughnuts or fries more. The next part featured an image of fries with the same clickable poll underneath. The ad culminated with a snippet of the Donut Fries. Informative and engaging, the ad popularized Donut Fries in no time.
So, if you have been ignoring the potential of video ads on Instagram Stories, it’s time to take action. For creating Instagram Stories video ads, you can count on InVideo. With its wide variety of Instagram story templates, InVideo can help your business grow on Instagram and beyond.