Imagine trying to use voice search without Google’s ability to understand conversational language. Instead of looking up local theaters showing Black Panther by saying, ‘Show me theaters nearby playing Black Panther’, you would have to distill everything down into just the right keywords.
You’d likely even have to use the old search within search results: ‘movie theaters in my city’, ‘open now’, and ‘Black Panther’. Hummingbird laid the foundation that made voice search both possible and pretty easy to use.
Now Google has taken things even further: not only is it able to understand what you are asking based on the words and phrases that you use, but it learns your speech patterns and accent as well. From eliminating the masked singer to learning how to change Google’s voice to celebrity voices, here are 4 quick tips to optimize your content for voice search.
Focus on phrases and long-tail keywords
The search focus has shifted from terse, awkward keywords to long-tail phrases or even entire sentences.
That’s because voice searches make use of natural language. The way we talk is decidedly different than the way we type. The phrases and keywords that we use while speaking to digital assistants would, therefore, be different than those we use when entering text in Google search.
Anticipate specific questions asked in a conversational manner
Voice search might use entire sentences, but it’s also specific in nature. People do not ramble on when speaking to a digital assistant voice, possibly because a more specific question leads to a more accurate answer.
A query such as, “Find an Italian restaurant near me,” with the user’s location-enabled can return precise results for users.
Business owners would therefore want to optimize their websites and content for intuitive but specific queries. This can be accomplished via a detailed FAQ page or a blog containing authority content created around long-tail keywords and conversational but specific questions.
This would require you to research the kind of questions your target audience most frequently poses to digital google assistants and produce content around those queries. It’s a good idea to take each of those questions and flesh out the answers in the form of quality blog posts.
Optimize your website for local SEO
The Meeker’s Internet Trends Report found that voice search is 3X times more likely to be local in nature. With this in mind, businesses should keep their profiles and contact information up to date, since this is what Google will pull for queries such as, “Where can I get the best coffee in Seattle?”
Voice is the future of web search
According to Google, micro-moments are key to capitalizing on any kind of search, especially voice search. Since our smartphones are our constant companions, it is natural that with the internet at our fingertips, they are going to be our first source of information.
Google has therefore been encouraging businesses to be cognizant of the increasing use of mobile internet search and accordingly optimize their sites for mobile.