Hubspot vs. Salesforce: Which CRM Should You Use in 2023?


Did you know that there are over 2,000 CRM software providers in the United States? Hubspot and Salesforce are two of the biggest companies in the industry.

Both customer relationship management companies have several key differences. But when it comes to choosing between the two for the best CRM service, is it Hubspot or Salesforce?

The following guide will explore Hubspot vs Salesforce and look at the advantages and drawbacks of each.

Benefits of Hubspot

Hubspot is simple to use and boasts a stunning design. A lot of marketing automation software gets complicated without a coding background, but anyone can pick up Hubspot right away.

Hubspot charges a lot for setup fees and they make you sign a contract, but they give you a week-long free trial before you commit. They also have a handy blog to help those new to CRM find their way around.

Drawbacks of Hubspot

You have to pay for their $2,400 per month option if you want to run split tests. A/B testing is a very basic tool for online campaigns, online campaigns, it’s strange that they charge so much for the feature.

There are free versions of a lot of the tools that Hubspot offers. If you want technical support, that costs extra as well. So, if you’re on a tight budget, Hubspot might not work financially.

Benefits of Salesforce

Salesforce has the huge advantage of being cloud-based so that users can access it on the go. It’s also helpful for companies that have different offices located in different areas. Cloud tech also means that businesses can hire remote employees.

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It has excellent compatibility and works with all modern browsers. You can also get the advantages of native Salesforce apps that run within the primary Salesforce app.

Salesforce lets users track staff activities such as emails sent and calls made. Users can also use Salesforce to communicate with the rest of their team.

It’s flexible software with great customization options that make it easy to blend into your business perfectly. Salesforce developers understand the demands businesses face and they’ve provided ample capabilities.

You can easily sync it into other accounting systems and e-commerce platforms. While it isn’t perfect, it’s hard to find a better set of features than Salesforce offers.

Drawbacks of Salesforce

Many find that Salesforce is too complex for most small businesses to use. So, it might only be a wise choice for larger businesses with marketing and sales departments.

It doesn’t require any installation but you still can’t get it up and running right away. You won’t find any keyboard shortcuts either, so you have to click buttons for every single lookup.

They don’t have customer support nearly as helpful as Hubspot. That’s a disappointing drawback for a company of their size, and further makes the app a poor choice for novices.

Hubspot vs. Salesforce

When it comes to Hubspot vs. Salesforce, it all depends on your budget and experience. If you need something easy to learn right away, choose Hubspot but expect to pay more. If you have a skilled marketing team in place, go with the vast tools of Salesforce.

Check out our business and technology categories for more tips and tricks to make your company a success.

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