Your company has been in business for a while, and cash flow is finally beginning to stabilise. You started a company website, and you get a nice spike in views here and there.
But overall, it seems like the internet barely knows your site exists.
You need more traffic.
Someone told you that search engine optimisation (SEO) is a great way to get more visitors and inbound leads to your company website. So you searched online and saw several local companies in Perth that offer digital marketing services.
But how do you know which SEO company is the right one for you?
Are you worried that your marketing dollars will be wasted? Or even worse, are you afraid of being scammed by someone who has no idea what they’re doing and could actually wreck your website?
If this scenario sounds familiar, then this article has the answers you need. Below, we’re going to discuss five things to look for when hiring SEO Perth experts to help your company succeed online.
Table of Contents
1. A Professional Website
The best place to start is to look over their website for a few minutes and explore what they have to offer your company. Now, if they don’t even have a website of their own, or if they are using a free blogging platform like WordPress, Blogger or Medium for their company website – that is not a good sign.
A company that specialises in building professional websites and improving traffic, lead generation and online sales for their clients should have a professional website of their own.
But once you’ve confirmed that they have services that sound right for you, consider these questions:
- How was your overall experience on their website?
- Was it difficult to find the info and answers you’re looking for?
- Is the layout confusing?
- Do the pages take forever to load?
These are all red flags for any commercial website.
But any reliable SEO company in Perth that claims to be an industry leader will have a website that looks modern, runs smoothly and makes it easy to understand what they’re about, who they are and how they can help your business.
2. A Real Company With Real People
While on their website, the next thing you want to look for is evidence that this is a real company run by real people that you can sit and talk to using whatever means of communication works best for you.
They should have an About page with photos and names of actual team members and not just stock photos that they pulled off the internet. And they should clearly display their company name, address and phone number (NAP) in several places on the site.
- Can you meet in their office face-to-face?
- Do they have a phone number you can call?
- Are they easy to reach?
Remember, when looking for SEO services in Perth, you want to hire people you can trust.
3. Industry Awards
Next, you want to dig a little deeper and see some credentials.
You don’t want to hire someone with little experience who is just getting a side hustle off the ground. Your company website is not their science project.
You just want to make sure that you’re dealing with an SEO in Perth with a proven track record – one that has the knowledge, skills, resources and experience to get solid results with every campaign.
Check to see if this company has won or been nominated for any industry awards relating to SEO, digital marketing, social media marketing and website design. And if they have a whole string of such industry awards, that is a very good sign.
4. Positive Client Reviews and High-Quality Work Samples
Now see if they have any positive reviews on their website from satisfied customers. That can also be a good sign that you’re dealing with a legit SEO company.
But keep in mind that anybody can say anything they want on their own website. So also check review services like Yelp and Google Reviews, since business cannot control what customers say about them on these platforms. A company with many positive reviews is a good sign.
Also ask to see some samples of their work. A company with many happy clients will likely be proud to show off some other company websites they have designed along with testimonials from those clients.
5. Current and Ethical SEO Best Practices
Another thing to look for when choosing an SEO services company is that they do not engage is spam or unethical marketing tactics. While those methods might get some fast and cheap results, they will damage your reputation. And before long, your website will likely be penalised by Google and other search engines.
This will cause your website traffic to disappear very quickly. And it could lead to your site being removed completely from search results.
Ask them to summarise their process.
Since they don’t expect you to be an SEO expert yourself, they should be happy to discuss some of their primary methods for ranking websites in layman’s terms without a bunch of confusing language.
In SEO terminology, you want to work with a company that only uses white hat SEO best practices that have stood the test of time and will not lead to penalties. Website spam, email spam and black hat SEO tactics will eventually destroy your search rankings online along with your reputation among clients.
Avoid companies promising fast and cheap results by using “secret” black hat techniques.
Don’t hand the keys to your website over to an SEO company that has any of these red flags. Invest in SEO services in Perth from a company that demonstrates their expertise with a proven track record, excellent reputation, real people, happy clients and honest, ethical business practices.