Pandora has a new face for their new jewelry collection!
Yes, you heard it right! Pandora has named Millie Bobby Brown as their new ambassador. The collection is said to be inspired by self-love and celebrates self-expression.
The Danish brand is trying to revive its ailing business and is trying to bid and impress the generation Z consumers.
The two time Emmy nominee and then youngest UNICEF goodwill ambassador would be the face of Pandora’s new innovative jewelry collection.
The campaign is being lensed by fashion photographer Lance Bird. It will be featuring casual and cool images of a brown shot in her adopted town of Atlanta, Georgia and shows the actress wearing her self curated jewelry from the line. The pictures include a silver charm bracelet, a ring, and a necklace.
Brown has made a severe impact on the pop culture. This is something that even Pandora’s creative and brand officer acknowledges. “Not only an accomplished actor and making her presence as a voice of her generation known, but she also brings a youthful and individual approach to jewelry that perfectly complements Pandora’s vision and creativity.” Said Stephen Fairchild.
The self-expression line itself is a part of the rebrand that one of the biggest jewelry company is trying to achieve. The self-expression collection will launch later this year. It marks the first global relaunch campaign of the company which is now striving to make a global reach.
The brand will be announcing its new rebrand in an event in Los Angeles on August 28th. It states that it will share its new “company purpose, brand expression and visual identity,” ahead of the company’s largest marketing investment to date. It will include design collaborations with global franchises, and partnerships with celebrities, influencers and organizations kicking off from the second half of 2019 and continuing to roll out into 2020.