Creating a team page can be an exciting experience as you showcase your team members’ talent and personalities.
However, it’s imperative to remember that your team page also reflects your brand and company culture. Therefore, it’s essential to put some effort into creating a team page that is both engaging and informative.
To help you out, we’ve compiled four tips for creating an outstanding team page that will leave a lasting impression on visitors. Whether it is picking the right layout or highlighting individual achievements, these tips will make your team page stand out.
Let’s get started!
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1. Highlight Your Values
You want to make sure that your team is represented in the best possible way — and that starts with highlighting your values. Your values make your team unique and special, so showcasing them prominently on your page is vital.
One way to highlight your values is by including them in your tagline or mission statement. This will give visitors a quick glimpse into what you stand for as a team. It will also help them understand what to expect from working with you. You could also create a separate section on your page dedicated exclusively to outlining your core values.
Storytelling is another excellent way to show off your values. Share stories about how these values have influenced your work or helped shape your team’s culture.
2. Showcase Your Talented Team Members
When designing your team page, it’s crucial to feature each member’s professional headshot alongside their name, title, and a brief bio. This will make it easier for visitors to identify who they’ll be working with and understand their background in the industry.
Including a few fun facts or interests about the participants is also a brilliant idea — this will help humanize them while showing off their personalities.
It’s also recommended to include links to their social media profiles or portfolio websites if relevant and appropriate. For instance, this company’s team page has each member’s LinkedIn profile linked to their name. This helps showcase each team member’s professional experience and skills.
Showcasing team members in this way can also improve the company’s reputation and credibility.
3. Use High-Quality Photography and Videography
Using high-quality photography and videography is vital to creating a successful team page. Why? Because visuals speak louder than words. And in today’s digital age, people engage more with visually appealing content.
But what exactly does high quality mean? It means that your photos and videos should be clear, crisp, and well-lit. They should showcase your team members in a professional but approachable light while giving a sense of their personalities and roles within the organization.
To achieve this level of quality, consider hiring a professional photographer or videographer with experience working with businesses like yours.
Alternatively, you could invest in entry-level equipment and learn basic photography or videography skills. Either way, the investment will be well worth it when you see how much more engaging your team page becomes.
4. Make It Easy for Visitors to Connect With You
Ensure your team page is user-friendly and easy to connect with. After all, creating a team page aims to showcase your company’s expertise and talent while letting potential customers and partners know what you do.
Your team page should include multiple ways for visitors to contact you. This could include email addresses, phone numbers, social media handles, or even a contact form directly on the page.
Make sure these options are clearly visible and easily accessible so that visitors don’t have to hunt around for them.
A team page is a great way to introduce your company to the world. Following these four tips, you can create a team page that showcases your company’s culture, introduces your team members, and highlights their skills.
Don’t forget to keep it updated regularly and ensure it accurately represents your brand.
With some effort, your team page can become a valuable asset for attracting potential clients and job candidates.